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There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020.

However, much of what I see in the news is hype and predictions about the future of AI. While that is great to see, little is said about the reality that AI is already here — it is all around us, and early adopters are already winning the race to integrate AI technologies into their marketing technology stacks.

In this article, I will share some insights into how and where AI technology is making the biggest impact and why I expect AI to take center stage as marketers look for smarter and deeper insights to power the personalization of the customer experience.makers’ buy-in.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices

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